🍽️ Nice Class 43: Restaurants & Hospitality
The EUIPO register holds 125,330 trademarks in Class 43, the class for restaurants, catering and the accommodation of guests (as of July 2026). (as of July 2026).
125,330
Marks in the EU register
77,583
Registered with the EUIPO
+19 %
Growth 2020–2024
42 %
Word mark share
Class 43 is the hospitality class: it covers services for providing food and drink and temporary accommodation, meaning restaurants, cafés, catering and hotels. The EUIPO register holds 125,330 trademarks in Class 43, of which 77,583 are registered (as of July 2026, EUIPO register data). The class is growing steadily: new registrations rose from 6,124 in 2020 to 7,289 in 2024, a 19 percent increase, with another 6,982 added in 2025. The list of top filers is surprising: pasta group Barilla leads with 329 trademarks, followed by UEFA with 207, and only then come the classic hospitality and travel names Marriott (147), Restalia (131) and TUI (125). The type of mark stands out too: only 42 percent of trademarks in Class 43 are word marks, the lowest share among the classes analysed. The restaurant world loves logos, and that is exactly where one of the biggest protection traps in this class lies.
What belongs in Class 43?
Class 43 covers two areas: providing guests with food and drink, and temporary accommodation. It is about the service to the guest, not the food itself. Typical examples: restaurants, cafés and bars, catering and party services, snack bars and food trucks, canteens, plus hotels, guest houses and other temporary accommodation. One important distinction: the products themselves belong in goods classes. Coffee, baked goods and sauces fall under Class 30, for instance, while packaged foods sit in Class 29 or 30 depending on the type.
Typical examples: Restaurants, catering, café, hotels, accommodation
New EUIPO registrations per year in Class 43
Most active applicants in Class 43
| # | Applicant | Marks |
|---|---|---|
| 1 | Barilla G E R Fratelli - Societá Per Azioni | 329 |
| 2 | Union Des Associations Européennes De Football (Uefa) | 207 |
| 3 | Marriott Worldwide Corporation | 147 |
| 4 | Restalia Grupo De Eurorestauración Sl | 131 |
| 5 | Tui Ag | 125 |
| 6 | Fédération Internationale De Football Association (Fifa) | 125 |
| 7 | Italian Exhibition Group Spa | 117 |
| 8 | Hilton Worldwide Manage Limited | 109 |
| 9 | Best Western International Inc | 106 |
| 10 | Gxi Llc | 103 |
Word mark or figurative mark?
Often combined with
When in doubt, do not file Class 43 in isolation: in practice it is most often combined with Class 35 (franchising, retail, advertising), Class 41 (events, cooking classes, entertainment) and Class 30 (coffee, baked goods and other own products). Think before filing about whether your concept is meant to grow, because the list of goods and services cannot be extended later. Also check whether your name works as a word mark instead of relying on the logo alone. And search the register first: Class 43 is home to some very active filers, including Barilla, UEFA and Marriott, and nobody wants to collide with them.
Common mistakes with Class 43
The most typical mistake in hospitality: protecting only the logo. Since just 42 percent of trademarks in Class 43 are word marks, many businesses register only their combined word and figurative mark. Its protection covers the overall design, not automatically the name in every spelling, so after a redesign the protection can miss the mark. Second mistake: forgetting your own products. If your café also sells coffee beans, baking mixes or sauces under the brand, you need goods classes such as Class 30 on top, otherwise the shelf product stays unprotected. Third, many founders think about expansion too late: franchise concepts and merchandising touch Class 35, which is often missing from the initial filing.
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Frequently Asked Questions
What belongs in Nice Class 43?
Class 43 covers providing guests with food and drink plus temporary accommodation: restaurants, cafés, bars, catering, food trucks, canteens, hotels and guest houses. It protects the service to the guest. The food itself belongs in goods classes instead, with coffee and baked goods in Class 30, for example.
Why do Barilla and UEFA file trademarks in Class 43?
According to EUIPO register data (as of July 2026), the top filers in this class are Barilla with 329 and UEFA with 207 trademarks, ahead of Marriott (147), Restalia (131) and TUI (125). Large brands often secure Class 43 beyond their core business, for example for restaurant concepts, licensed dining formats or hospitality offers around events.
Is protecting just my restaurant logo enough?
Usually not. Only 42 percent of trademarks in Class 43 are word marks, the lowest share among the classes analysed, so many businesses protect only their logo. Its protection is tied to that specific design, though. If your name itself is distinctive, an additional word mark secures it in any spelling and survives a redesign.
Which classes are typically combined with Class 43?
Most often Class 35 for franchising, retail and advertising, Class 41 for events, cooking classes and entertainment, and Class 30 for own products such as coffee or baked goods. A café that sells beans and runs barista courses covers the typical gaps with 43, 30 and 41.
Sources
EUIPO – European Union Intellectual Property Office: register data on EU trade marks and international registrations with EU protection, as of July 2026.
WIPO – Nice Classification: class definitions and headings (11th edition).
Methodology: own analysis by markencheck.ai; counted per filing entity, name variants merged.
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