Trademark Report 2025
We analysed our complete dataset of 2.87 million EU trademarks from the EUIPO register: which classes are booming, how filings have grown since 1996 and who files the most.
The first look at the entire EU trademark register
Most trademark statistics stay on the surface. For this report we analysed our complete dataset from the EUIPO register — every single one of 2.87 million recorded EU trademarks. The result: a data-driven overview of which industries dominate trademark protection, how strongly filings are growing and which companies are Europe's most active applicants.
The EU trademark register in numbers
2,875,008
EU trademarks analysed
2.57
Avg. classes per mark
57%
Actively registered
9 · Software
Most popular class
Trademark filings per year
Since the EU trademark system launched in 1996, the number of annual filings has grown steadily. Today, more than 160,000 new EU trademarks are registered every year — a sign of how important trademark protection has become for businesses.
The most popular trademark classes
Every trademark is assigned to one or more of the 45 Nice classes. This distribution shows which industries protect the most trademarks — led by software, advertising/business and IT services.
Full detail on the most-used classes:
Word mark or figurative mark?
Trademarks can be filed as plain text (word mark) or as a logo/graphic (figurative mark). Word marks dominate the EU register — they offer the broadest protection because they apply regardless of graphic design.
Status of EU trademarks
Not every filed trademark is still active today. Many have expired, been withdrawn or refused. The share of actively registered marks shows how much of the register actually enjoys legal protection.
The most active trademark applicants
Behind most trademarks are large corporations with extensive portfolios. These companies each hold more than a thousand EU trademarks — from consumer goods and pharma to technology.
| # | Applicant | EU trademarks |
|---|---|---|
| 1 | L'OREAL | 5,207 |
| 2 | LG ELECTRONICS INC. | 3,492 |
| 3 | The Procter & Gamble Company | 2,759 |
| 4 | Novartis AG | 2,739 |
| 5 | Société des Produits Nestlé S.A. | 2,029 |
| 6 | SAMSUNG ELECTRONICS CO., LTD. | 2,009 |
| 7 | Huawei Technologies Co., Ltd. | 1,598 |
| 8 | Deutsche Telekom AG | 1,592 |
| 9 | Glaxo Group Limited | 1,501 |
| 10 | Apple Inc. | 1,457 |
| 11 | NOVOMATIC AG | 1,421 |
| 12 | Henkel AG & Co. KGaA | 1,405 |
| 13 | Mercedes-Benz Group AG | 1,339 |
| 14 | Johnson & Johnson | 1,336 |
| 15 | Mars, Incorporated | 1,325 |
Methodology & source
The data is based on a complete analysis of the EUIPO trademark register (eSearch plus) covering 2,875,008 trademarks, as of February 2026. Filing trends are based on the registration date (available for 89% of marks). Class frequencies count each Nice class per mark individually. This is a purely statistical analysis, not legal advice.
Download the data
All raw data is available to download, as a CSV per breakdown or as the complete dataset (JSON). Free to use under CC BY 4.0 — we appreciate a citation with a link back to this page.
Cite this data
You are free to use all figures and charts from this report — we appreciate a citation with a link back to this page.
Source: Trademark Report 2025, Markencheck.ai — https://www.markencheck.ai/en/trademark-report-2025
Frequently asked questions about the report
All figures are based on a complete analysis of the public EUIPO trademark register (eSearch plus), which contains all European Union trademarks.
The report covers EU trademarks (EUIPO) only. National trademarks of individual countries, such as DPMA marks (Germany), are not included.
Yes. The data and charts are free to use as long as you credit Markencheck.ai as the source and link to this page.
The analysis reflects the state of the register on the stated date and is updated regularly.
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