Trademark Guides

Practical guides on trademark research, Nice classes, EUIPO filing, and more — preliminary research knowledge for founders and brand owners.

Nice Classes Explained: All 45 Trademark Classes (2026)

What Nice classes are, how to pick the right ones and the mistakes that sink applications – with a free class finder and EU register check.

EUIPO Trademark Search 2026: eSearch plus vs. TMview Guide

Free EU trademark register search with EUIPO's official tools eSearch plus and TMview: direct links, a step-by-step guide, and what the official search misses.

EUIPO vs DPMA: €850 or €290? The 2026 Comparison

EU trademark or German trademark? Fees (€850 vs €290), scope of protection and a clear decision guide – with a free name check against the EU register.

How to Check a Trademark: 5-Step DIY Search Guide (2026)

Check a trademark yourself: identity and similarity search explained step by step – including a free AI check against the EU trademark register.

Word Mark vs Figurative Mark — Differences Explained

Word mark or figurative mark? Definitions, examples, and protection scope differences — what founders need to know before filing.

Exact Match vs Similar Trademark — Confusion Risk Explained

Why finding no exact match doesn't mean your brand is safe: how similarity is assessed, EUIPO criteria, and real-world examples.

Nice Classes for SaaS: Why Class 42 Alone Isn’t Enough

Which Nice classes does your SaaS really need? Class 42, 9 and 35 explained with real wording examples – plus a free check against the EU trademark register.

Nice Classes for E-Commerce: Class 35 & Goods Classes Explained (2026)

Which trademark classes does an online shop need? Class 35 plus the goods classes of your products — with common pitfalls, private-label rules and EUIPO/DPMA fees.

Nice Classes for Mobile Apps: Which Trademark Classes Your App Needs (2026)

Class 9, 42, 38, 41 or 35? Which Nice classes a mobile app trademark needs, the download vs. cloud distinction, common filing mistakes and current DPMA/EUIPO fees.

Nice Classes for Consulting & Coaching (2026)

Which Nice classes do consultants and coaches need? Class 35 vs. 41 explained, plus 36, 42, 44 and 45, common filing mistakes and personal brand tips.

Nice Classes for Fashion Brands: Class 25, 18 & More Explained (2026)

Which Nice classes does a fashion label need? Class 25 for clothing, 18 for bags, 14 for jewellery, 9 for eyewear, 3 for perfume, 35 for your own shop - with common pitfalls and fee overview.

Nice Classes for Restaurants, Cafés & Food Brands (2026)

Which trademark classes do restaurants and food brands need? Class 43 as the core, plus 29/30 for food products, 32/33 for drinks, 35 for franchising and 39 for delivery. Practical guide with fees and pitfalls.

Nice Classes for Online Courses & Creators: Which Trademark Classes You Need (2026)

Which Nice classes do online courses, coaches and info products need? Class 41 as the core, plus 9, 16, 35, 38 and 42 explained — with common mistakes, fees and planning tips.

EUIPO Trademark Search with AI — Search the Register & Evaluate Matches

Check Trademark — Find Similar Marks Before Filing

Trademark Search Cost — Tool, DIY or Attorney?