🍞 Nice Class 30: Staple Foods & Coffee
The EUIPO register holds 186,348 trademarks in Class 30, the class for coffee, tea, flour, bread, pastries and confectionery (as of July 2026). (as of July 2026).
186,348
Marks in the EU register
108,474
Registered with the EUIPO
+4 %
Growth 2020–2024
45 %
Word mark share
Class 30 is where staple foods live: it covers processed foods of mainly plant origin, from coffee and tea to rice, flour, bread, pastries, chocolate and spices. The EUIPO register holds 186,348 trademarks in Class 30, of which 108,474 are registered (as of July 2026, EUIPO register data). Demand is growing at a moderate pace: new registrations rose from 8,755 in 2020 to 9,117 in 2024, up 4 percent, with another 8,865 added in 2025. The top filers read like a supermarket shelf: Nestlé leads with 1,157 trademarks, followed by Barilla (660), Mars (622), Lidl (542) and Rigo Trading (the Haribo group) with 467. The type of mark is striking too: only 45 percent of trademarks in Class 30 are word marks, and in neighbouring Class 29 the share drops to 43 percent. Food brands lean heavily on logos and packaging design, and that is exactly where the most common protection gap in this class comes from.
What belongs in Class 30?
Class 30 covers staple foods and processed foods of mainly plant origin: coffee, tea and cocoa, rice, flour and cereal preparations, bread, pastries and confectionery, chocolate and sweets, ice cream, honey, yeast, salt, mustard, vinegar, sauces and spices. Some important boundaries: meat, fish, dairy products and preserved foods belong in Class 29, fresh fruit, vegetables and other unprocessed produce in Class 31, and soft drinks, juices and beer in Class 32. One more line to draw: coffee as a product sits in Class 30, while running a café is a service under Class 43.
Typical examples: Coffee, tea, bread, pastry, chocolate, spices
New EUIPO registrations per year in Class 30
Most active applicants in Class 30
| # | Applicant | Marks |
|---|---|---|
| 1 | Société Des Produits Nestlé Sa | 1,157 |
| 2 | Barilla G E R Fratelli - Societá Per Azioni | 660 |
| 3 | Mars Incorporated | 622 |
| 4 | Lidl Stiftung & Co Kg | 542 |
| 5 | Rigo Trading Sa | 467 |
| 6 | August Storck Kg | 400 |
| 7 | Wm Wrigley Jr Company | 355 |
| 8 | Intersnack Group Gmbh & Co Kg | 354 |
| 9 | Soremartec Sa | 336 |
| 10 | Cafea Gmbh | 333 |
Word mark or figurative mark?
Often combined with
When in doubt, do not file Class 30 on its own: in practice it is most often combined with Class 29 (dairy products and meat- or milk-based snacks), Class 32 (beverages) and Class 35 (retail, online shop, advertising). Think about where your range is headed before you file, because the list of goods and services cannot be extended later. Also check whether your name qualifies as a word mark instead of relying on packaging design alone. And search the register thoroughly first: Class 30 is home to some of Europe's most active filers, including Nestlé, Barilla, Mars and Lidl, and nobody wants to collide with them.
Common mistakes with Class 30
The most common mistake with food brands: protecting only the packaging. Since just 45 percent of trademarks in Class 30 are word marks, many founders file only their combined word and figurative mark. Its protection covers that specific design, not automatically the name itself, so the next packaging refresh can leave the brand exposed. Second mistake: picking the wrong neighbouring class. A cereal-based snack bar falls under Class 30, a yoghurt drink under Class 29 and a lemonade under Class 32, so filing just one of these classes leaves parts of the range unprotected. Third, many forget distribution: if you run your own online shop or supply retail partners with marketing material, you touch Class 35, which is often missing from the first filing.
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Frequently Asked Questions
What belongs in Nice Class 30?
Class 30 covers staple foods and processed plant-based foods: coffee, tea, cocoa, rice, flour, bread, pastries, chocolate, confectionery, ice cream, honey, plus salt, mustard, vinegar, sauces and spices. Meat, fish and dairy products belong in Class 29 instead, fresh fruit and vegetables in Class 31, and beverages such as juices and lemonades in Class 32.
Who files the most trademarks in Class 30?
According to EUIPO register data (as of July 2026), Nestlé leads with 1,157 trademarks, ahead of Barilla (660), Mars (622), Lidl (542) and Rigo Trading (the Haribo group) with 467. With 186,348 trademarks on record, the class is crowded. For founders, that means one thing: search thoroughly before filing to see whether your name is still available.
Is protecting just my packaging design enough?
Usually not. Only 45 percent of trademarks in Class 30 are word marks, so many producers protect nothing but their design. That protection is tied to the specific artwork and does not automatically survive a relaunch. If your product name is distinctive in its own right, an additional word mark secures it in any spelling and presentation.
Which classes are typically combined with Class 30?
Most often Class 29 for dairy and other animal-based foods, Class 32 for beverages and Class 35 for retail and online shops. A bakery brand that also plans milk desserts and its own lemonade covers the typical gaps in its range with Classes 30, 29 and 32.
Sources
EUIPO – European Union Intellectual Property Office: register data on EU trade marks and international registrations with EU protection, as of July 2026.
WIPO – Nice Classification: class definitions and headings (11th edition).
Methodology: own analysis by markencheck.ai; counted per filing entity, name variants merged.
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