🥤 Nice Class 32: Beverages & Beer
The EUIPO register holds 116,659 trademarks in Class 32, the class for beer, mineral water, juices and non-alcoholic drinks (as of July 2026). (as of July 2026).
116,659
Marks in the EU register
66,435
Registered with the EUIPO
-1 %
Growth 2020–2024
50 %
Word mark share
Class 32 is the beverage class, and it comes with a twist: alongside mineral water, juices, lemonades and other non-alcoholic drinks, it also covers beer, which does not sit in alcohol Class 33. The EUIPO register holds 116,659 trademarks in Class 32, of which 66,435 are registered (as of July 2026, EUIPO register data). Demand is remarkably steady: 5,342 new registrations in 2020, 5,268 in 2024, down 1 percent, with another 5,295 added in 2025. The beverage giants top the filing list: Coca-Cola leads with 560 trademarks, followed by Nestlé (432), Monster Energy (388), coffee producer Cafea (291) and UEFA (221). When it comes to the type of mark, this class is more name-driven than the food classes: 50 percent of trademarks in Class 32 are word marks, compared with just 43 and 45 percent in Classes 29 and 30. Drinks get ordered at the bar and recommended by name, so the name carries the brand.
What belongs in Class 32?
Class 32 covers beers, mineral and sparkling waters, non-alcoholic drinks, fruit drinks and fruit juices, plus syrups and other preparations for making beverages, as well as non-alcoholic beer. The key boundary: wine, spirits and other alcoholic drinks belong in Class 33, with the one famous exception of beer, which stays in Class 32. Coffee, tea and cocoa as goods sit in Class 30, milk and milk-based drinks in Class 29. And if you serve your drinks yourself, say in a bar or taproom, you need Class 43 for that service.
Typical examples: Beer, mineral water, juices, soft drinks
New EUIPO registrations per year in Class 32
Most active applicants in Class 32
| # | Applicant | Marks |
|---|---|---|
| 1 | The Coca-Cola Company | 560 |
| 2 | Société Des Produits Nestlé Sa | 432 |
| 3 | Monster Energy Company | 388 |
| 4 | Cafea Gmbh | 291 |
| 5 | Union Des Associations Européennes De Football (Uefa) | 221 |
| 6 | Pepsico Inc | 220 |
| 7 | Adm Wild Europe Gmbh & Co Kg | 214 |
| 8 | Lidl Stiftung & Co Kg | 198 |
| 9 | Mars Incorporated | 194 |
| 10 | Molkerei Alois Müller Gmbh & Co Kg | 190 |
Word mark or figurative mark?
Often combined with
When in doubt, do not file Class 32 on its own: in practice it is most often combined with Class 30 (coffee, tea, cocoa), Class 29 (milk drinks, smoothie ingredients) and Class 33 (wine, spirits, hard seltzer). Plan alcoholic and non-alcoholic lines together from day one, because the list of goods cannot be extended later. Also check whether your name works as a word mark, since on the drinks shelf the orderable name is what counts. And research with extra care: Class 32 is home to very active filers such as Coca-Cola, Nestlé and Monster Energy, and Monster Energy in particular is known for defending its rights vigorously.
Common mistakes with Class 32
The best-known mistake around Class 32: filing beer in Class 33. Class 33 covers alcoholic beverages except beers, so a brewery that only files there has left its core product unprotected. Second mistake: securing only the label. While 50 percent of trademarks in Class 32 are word marks, craft founders in particular pour money into can and bottle artwork and forget the name, which is what survives a redesign. Third, hardly any drinks range stays within a single class: the energy drink gets a coffee edition (Class 30), the brewery launches a gin (Class 33), the water brand starts a bar partnership (Class 43). Draft the list too narrowly and you will file again later at extra cost, with a younger priority date for the new goods.
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Frequently Asked Questions
What belongs in Nice Class 32?
Class 32 covers beers, mineral waters, non-alcoholic drinks, fruit drinks and fruit juices, plus syrups and preparations for making beverages. Wine and spirits belong in Class 33 instead, coffee and tea as goods in Class 30, and milk-based drinks in Class 29.
Does beer belong in Class 32 or Class 33?
In Class 32. Class 33 covers alcoholic beverages explicitly except beers, which sit alongside non-alcoholic drinks in Class 32. Non-alcoholic beer belongs in Class 32 as well. A brewery that also plans a gin or liqueur therefore typically files both classes.
Who files the most trademarks in Class 32?
According to EUIPO register data (as of July 2026), Coca-Cola leads with 560 trademarks, ahead of Nestlé (432), Monster Energy (388), Cafea (291) and UEFA (221). Monster Energy is known as a particularly vigilant owner that frequently opposes similar filings. Thorough research before filing matters more in this class than in most.
Which classes are typically combined with Class 32?
Most often Class 30 for coffee, tea and cocoa, Class 29 for milk-based drinks and Class 33 for alcoholic drinks other than beer. A beverage start-up with a lemonade, an iced-coffee edition and a planned spirits line covers the typical gaps with Classes 32, 30 and 33.
Sources
EUIPO – European Union Intellectual Property Office: register data on EU trade marks and international registrations with EU protection, as of July 2026.
WIPO – Nice Classification: class definitions and headings (11th edition).
Methodology: own analysis by markencheck.ai; counted per filing entity, name variants merged.
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