Trademark Search Cost: What Does a Brand Check Cost?
DIY, AI tool, or attorney? Compare your options and find the right path for your budget.
Your trademark research results — structured, clear, and instantly available
Why trademark research is essential
Filing a trademark without prior research risks expensive oppositions and cease-and-desist letters. Thorough preliminary research is the cheapest protection against follow-up costs — whether you search yourself, use a tool, or hire an attorney.
Three paths to trademark research — compared
DIY Research
Direct search in the EUIPO database (eSearch)
Finds only exact/near-identical matches
No similarity scoring
AI-Powered Tool
Phonetic + visual similarity analysis
AI scoring & class matching
Instant results, no expertise required
Attorney Search
Most comprehensive research by experts
Legal assessment of confusion risk
Action recommendations & filing strategy
Our tip: Take a step-by-step approach
Start with a free quick search. If similar matches appear, use the AI check for a detailed analysis. And if the score indicates critical overlaps, bring in professional advice. This saves money — and means you go to the attorney with concrete results instead of an open question.
FAQ: Trademark Search Costs
Yes — the EUIPO database (eSearch plus) is free. Markencheck.ai's quick search is also free. Both are suitable as a first overview.
Between €500 and €2,000 — depending on scope (identity vs. similarity search), number of classes, and firm.
Yes — as preliminary research before the attorney search. You immediately see whether high similarity scores exist and can make a more informed decision on how to proceed.
€5,000–15,000 and more. Plus lost filing fees and the branding investment already made. Preliminary research costs a fraction of that.
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