⚖️ Nice Class 45: Legal, Security & Personal Services
The EUIPO register holds 87,516 trademarks in Class 45, the class for legal services, security services and personal services (as of July 2026). (as of July 2026).
87,516
Marks in the EU register
52,317
Registered with the EUIPO
+19 %
Growth 2020–2024
51 %
Word mark share
Class 45 is the most varied of the service classes: it bundles legal services, security services for the protection of people and property, and personal and social services, from dating agencies to online social networking. The EUIPO register holds 87,516 trademarks in Class 45, of which 52,317 are registered (as of July 2026, EUIPO register data). The class is growing noticeably: new registrations rose from 4,541 in 2020 to 5,413 in 2024, a 19 percent increase, with another 5,170 added in 2025. The top filers come as a surprise: not a single law firm leads the class. Instead it is Deutsche Telekom with 166 trademarks, followed by Amazon (158), Sky (126), Sky International (115) and O2 (89). Tech and telecoms groups secure this class mainly for its security and online services, such as identity protection, monitoring services and social networks. 51 percent of the marks in Class 45 are word marks.
What belongs in Class 45?
Class 45 covers three very different areas. First, legal services: legal advice provided by law firms, arbitration, mediation and the licensing of intellectual property. Second, security services for the physical protection of people and property: guarding, personal protection, detective agencies and home monitoring. Third, personal and social services meeting individual needs: dating and matchmaking services, online social networking, concierge services and funeral services. One important distinction: IT security software and its development belong in Classes 9 and 42, while business consulting sits in Class 35.
Typical examples: Legal services, security services, personal/social services
New EUIPO registrations per year in Class 45
Most active applicants in Class 45
| # | Applicant | Marks |
|---|---|---|
| 1 | Deutsche Telekom Ag | 166 |
| 2 | Amazon Technologies Inc | 158 |
| 3 | Sky Limited | 126 |
| 4 | Sky International Ag | 115 |
| 5 | O2 Worldwide Limited | 89 |
| 6 | Meta Platforms Inc | 80 |
| 7 | Apple Inc | 80 |
| 8 | Bumble Holding Limited | 79 |
| 9 | Verisure Sàrl | 77 |
| 10 | Axel Springer Deutschland Gmbh | 76 |
Word mark or figurative mark?
Often combined with
Combine Class 45 deliberately: in practice it is most often filed together with Class 35 (advertising, business services), Class 42 (software and platforms) and Class 41 (training and events). A security startup with its own app covers the typical building blocks with 45, 42 and 35. Also check whether your name holds up as a word mark: at 51 percent, word marks form a narrow majority in Class 45. And search the register thoroughly before filing, because Deutsche Telekom, Amazon, Sky and O2 hold large portfolios here that reach well beyond their core businesses.
Common mistakes with Class 45
The most common mistake: startups with a dating app, social network or concierge service file only Class 42 for the software and forget Class 45 for the actual service, even though that service is the core of the business model. Second mistake: confusing the two meanings of security. Physical security services such as guarding and surveillance sit in Class 45, whereas IT security software and cybersecurity development belong in Classes 9 and 42, and many security firms need both. Third, legal tech: the software platform belongs in Class 42, the legal service itself in Class 45. Anyone planning both should include both classes from the start, because the specification cannot be extended later.
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Frequently Asked Questions
What belongs in Nice Class 45?
Class 45 covers three areas: legal services such as legal advice from law firms, mediation and IP licensing; security services such as guarding, personal protection and detective agencies; and personal and social services such as dating agencies, online social networking, concierge and funeral services. IT security software belongs in Classes 9 and 42 instead.
Why are the top filers in Class 45 not law firms?
According to EUIPO register data (as of July 2026), Deutsche Telekom (166), Amazon (158), Sky (126), Sky International (115) and O2 (89) lead the class. The reason: beyond legal services, Class 45 also covers security and online services such as identity protection, monitoring offerings and social networks, and that is exactly where tech and telecoms groups operate.
Security services or IT security, which class do I need?
It depends on what you offer: physical security services such as guarding, personal protection, detective work and home monitoring sit in Class 45. Cybersecurity software belongs in Class 9 as goods, with its development and operation as a service in Class 42. A firm offering both site protection and a security platform usually needs both areas.
Which classes are typically combined with Class 45?
Most often Class 35 for advertising and business services, Class 42 for software and platforms, and Class 41 for training and events. A dating platform, for example, covers the typical gaps with 45 for the matchmaking service, 42 for the app and 41 for community events.
Sources
EUIPO – European Union Intellectual Property Office: register data on EU trade marks and international registrations with EU protection, as of July 2026.
WIPO – Nice Classification: class definitions and headings (11th edition).
Methodology: own analysis by markencheck.ai; counted per filing entity, name variants merged.
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