🏠 Nice Class 27: Floor Coverings & Wallpaper
The EUIPO register holds 31,382 trademarks in Class 27, the class for carpets, rugs, mats and wallpaper (as of July 2026). (as of July 2026).
31,382
Marks in the EU register
19,426
Registered with the EUIPO
+10 %
Growth 2020–2024
53 %
Word mark share
Class 27 is one of the small niche classes of the trademark register: it covers materials laid on existing floors, meaning carpets, rugs and mats, plus wallpaper and other wall hangings not made of textile. The EUIPO register holds 31,382 trademarks in Class 27, of which 19,426 are registered (as of July 2026, EUIPO register data). Growth is moderate: new registrations rose from 1,550 in 2020 to 1,708 in 2024, a 10 percent increase, with another 1,702 added in 2025. Most top filers come from exactly where you would expect, the furniture and flooring trade: furniture retailer XXXLutz leads with 108 trademarks, just ahead of cork flooring specialist Corpet Cork (107) and laminate maker Kronoplus (105), with flooring group Unilin (75) further back. The outlier in fourth place is app studio Outfit7, known for "Talking Tom", with 86 trademarks, a classic merchandising play covering things like children's rugs. At 53 percent word marks, the class also leans more on names than on logos.
What belongs in Class 27?
Class 27 covers everything laid on an existing floor or stuck to a wall: carpets, rugs and runners, doormats, linoleum and other loose floor coverings, gymnasium mats, plus wallpaper and wall hangings not made of textile. One important distinction: permanently installed floors such as parquet or solid wood planks count as building materials and belong in Class 19. Home textiles like bed covers and curtains fall under Class 24, furniture under Class 20, and decorative or household items under Class 21 depending on the type.
Typical examples: Carpets, mats, floor coverings, wallpaper
New EUIPO registrations per year in Class 27
Most active applicants in Class 27
| # | Applicant | Marks |
|---|---|---|
| 1 | Xxxlutz Marken Gmbh | 108 |
| 2 | Corpet Cork Gmbh | 107 |
| 3 | Kronoplus Limited | 105 |
| 4 | Outfit7 Limited | 86 |
| 5 | Unilin Bv | 75 |
| 6 | Target Brands Inc | 70 |
| 7 | Tarkett Gdl Sa | 69 |
| 8 | Meisterwerke Schulte Gmbh | 66 |
| 9 | Hamberger Flooring Gmbh & Co Kg | 62 |
| 10 | Erfurt & Sohn Kg | 61 |
Word mark or figurative mark?
Often combined with
In practice, Class 27 is most often combined with Class 24 (home textiles), Class 20 (furniture) and Class 21 (household and decorative items), because most interior brands do not stop at the floor. Think about where your range is headed before you file, since the list of goods and services cannot be extended later. With 31,382 recorded trademarks, Class 27 is comparatively uncrowded, so your odds of finding a free name are better here than in the big classes. That still does not replace a search: XXXLutz, Corpet Cork and Kronoplus are very active filers in this register too.
Common mistakes with Class 27
The most common mistake in this niche is drawing the line in the wrong place: Class 27 protects coverings for existing floors, while permanently installed parquet counts as a building material in Class 19. If you sell both, you need both classes. Second mistake: forgetting the retail side. Many founders in this market also sell third-party brands, which is a Class 35 (retail) service that a goods-only filing does not cover. And third, the service itself: if you install floors rather than just selling them, that is a Class 37 service, and it is often missing from the initial filing.
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Frequently Asked Questions
What belongs in Nice Class 27?
Class 27 covers carpets, rugs, mats, linoleum and other loose floor coverings, plus wallpaper and wall hangings not made of textile. It is about coverings for existing floors and walls. Permanently installed floors such as parquet count as building materials in Class 19, while home textiles like bed covers belong in Class 24.
Why does an app studio like Outfit7 hold trademarks in Class 27?
Merchandising. According to EUIPO register data (as of July 2026), XXXLutz (108), Corpet Cork (107) and Kronoplus (105) lead the class, but the studio behind "Talking Tom" sits in fourth place with 86 trademarks, ahead of Unilin (75). Anyone licensing their characters for children's rugs or doormats needs protection in Class 27.
Do I need more classes as a flooring retailer or installer?
Usually yes. Class 27 only protects the goods themselves. Selling floor coverings, including third-party brands, is a Class 35 retail service, and installing floors is a Class 37 service. If you sell, advise and install, only that combination covers your business model completely.
How competitive is Class 27?
Comparatively quiet: the EUIPO register holds 31,382 trademarks in Class 27, of which 19,426 are registered, making it one of the smaller classes analysed. New registrations rose from 1,550 in 2020 to 1,708 in 2024, a 10 percent increase, with 1,702 added in 2025. A search before filing is still essential.
Sources
EUIPO – European Union Intellectual Property Office: register data on EU trade marks and international registrations with EU protection, as of July 2026.
WIPO – Nice Classification: class definitions and headings (11th edition).
Methodology: own analysis by markencheck.ai; counted per filing entity, name variants merged.
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