💍 Nice Class 14: Jewelry, Precious Metals & Watches
The EUIPO register holds 104,674 trademarks in Class 14, the class for jewelry, precious metals, watches and timekeeping instruments (as of July 2026). (as of July 2026).
104,674
Marks in the EU register
58,532
Registered with the EUIPO
+8 %
Growth 2020–2024
50 %
Word mark share
Class 14 is the class for everything that sparkles and ticks: jewelry, precious metals, gemstones, plus watches and other timekeeping instruments. The EUIPO register holds 104,674 trademarks in Class 14, of which 58,532 are registered (as of July 2026, EUIPO register data). Growth is moderate: new registrations rose from 4,729 in 2020 to 5,120 in 2024, an 8 percent increase, with another 4,993 added in 2025. The top filers tell a story of their own. Leading the class is not a jeweller but electronics group LG Electronics with 574 trademarks, ahead of Richemont (543), the luxury group behind brands such as Cartier. Disney (185), UEFA (180) and El Corte Inglés (152) follow. A tech company topping the jewelry and watch class shows just how fiercely the wrist is now contested between watchmaking and electronics. Exactly 50 percent of trademarks in Class 14 are word marks; the other half relies on logos and figurative elements.
What belongs in Class 14?
Class 14 covers precious metals and their alloys, jewelry and costume jewelry, gemstones and pearls, plus watches, clocks and other timekeeping instruments. Typical examples: rings, necklaces, bracelets and earrings, watches and watch straps, jewelry boxes and key rings. One important distinction: the class protects the piece of jewelry or the watch as a product, not the technology inside it. Smartwatch electronics, fitness trackers and their apps belong in Class 9, bags and leather goods in Class 18, clothing in Class 25.
Typical examples: Precious metals, jewelry, watches
New EUIPO registrations per year in Class 14
Most active applicants in Class 14
| # | Applicant | Marks |
|---|---|---|
| 1 | Lg Electronics Inc | 574 |
| 2 | Richemont International Sa | 543 |
| 3 | Disney Enterprises Inc | 185 |
| 4 | Union Des Associations Européennes De Football (Uefa) | 180 |
| 5 | El Corte Ingles Sa | 152 |
| 6 | Chrono Star International Participations Groupe Franck Muller Gmbh | 133 |
| 7 | Fédération Internationale De Football Association (Fifa) | 127 |
| 8 | Swarovski Aktiengesellschaft | 123 |
| 9 | S Malhotra & Co Ag | 115 |
| 10 | De Beers Uk Limited | 110 |
Word mark or figurative mark?
Often combined with
File Class 14 with your whole product range in mind: in practice it is most often combined with Class 25 (clothing), Class 18 (bags and leather goods) and Class 9 (electronics, apps, smartwatch technology). Also check whether your name works as a word mark: 50 percent of trademarks in Class 14 are word marks, and name protection survives any logo redesign. Search the register thoroughly before filing, because Class 14 is home to some very active large filers, including LG Electronics, Richemont, Disney and UEFA, whose portfolios reach far beyond their core business.
Common mistakes with Class 14
A common mistake among jewelry brands: filing too narrowly. If you sell necklaces today but add watches or accessories tomorrow, you are left without the right class, because the list of goods and services cannot be extended after filing. Second mistake: overlooking the neighbouring classes. Jewelry brands often grow into fashion and bags, which requires Class 25 and Class 18, not Class 14. And third, the tech grey zone: if your product contains electronics, say a smartwatch or a piece of smart jewelry, Class 9 applies on top. The fact that LG Electronics of all companies is the most active filer in Class 14 with 574 trademarks, according to EUIPO register data (as of July 2026), shows how seriously tech companies take this intersection.
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Frequently Asked Questions
What belongs in Nice Class 14?
Class 14 covers precious metals, jewelry, costume jewelry, gemstones, plus watches and timekeeping instruments, along with accessories such as watch straps, jewelry boxes and key rings. It protects the physical product. Electronics such as smartwatch technology and apps belong in Class 9 instead, and bags in Class 18.
Why is LG Electronics the top filer in the jewelry class?
According to EUIPO register data (as of July 2026), LG Electronics leads Class 14 with 574 trademarks, ahead of Richemont (543), Disney (185), UEFA (180) and El Corte Inglés (152). Watches sit in Class 14, and since smart devices moved onto the wrist, tech companies have been securing this class as a precaution.
Does a smartwatch need Class 14 or Class 9?
Usually both. Class 14 covers watches and timekeeping instruments as products, while Class 9 covers the electronics, software and apps. A smartwatch brand filed in only one of the two classes leaves a protection gap that competitors can exploit.
Which classes are typically combined with Class 14?
Most often Class 25 for clothing, Class 18 for bags and leather goods, and Class 9 for electronics and apps. A jewelry brand that later adds accessories, fashion or smart products covers the typical growth paths with this combination.
Sources
EUIPO – European Union Intellectual Property Office: register data on EU trade marks and international registrations with EU protection, as of July 2026.
WIPO – Nice Classification: class definitions and headings (11th edition).
Methodology: own analysis by markencheck.ai; counted per filing entity, name variants merged.
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